Lou Essentials is reader-supported. As an Amazon Associate we earn from qualifying purchases.
Methodology, plainly stated.
The rules behind every review and list. Nothing here is a freebie. Nothing lands after a weekend swatch.
- 01
We buy our own products.
Nothing on Lou Essentials is sent free for review. We pay retail like our clients do.
- 02
We test on real clients.
Every product gets used at the station on paying customers, not on a swatch board.
- 03
Minimum four weeks.
A product has to earn its spot across a full appointment cycle before it makes a list.
- 04
Lists update when something changes.
If a formula changes or a better option lands, the list moves. Updated dates are real.
This page contains affiliate links. As an Amazon Associate we earn from qualifying purchases — at no extra cost to you. The price you pay is exactly the same as if you'd navigated to Amazon directly. Per Amazon's Operating Agreement, we do not display Amazon prices on this site — they change hourly.